She’s a self-proclaimed “underconsumption core” and has built a community around this philosophy. Underconsumption core is a concept that challenges the traditional consumerist mindset. It argues that we are overconsuming and that our current economic system is designed to keep us perpetually in a state of wanting more. This philosophy encourages people to live more intentionally and to focus on experiences and relationships rather than material possessions.

University at Buffalo Professor Charles Lindsey said the popularity of the trend is due to several factors: “One — consumer debt, inflation, the economy, and the level of consumer debt that we’re seeing. Also, I think from an environmental standpoint, from a sustainability standpoint, as well as financial reasons.” RELATED STORY | What’s a ‘brat summer,’ and why is Vice President Kamala Harris a part of it? While TikTok is where you’ll find most of the chatter about underconsumption, Lindsey said Facebook, Freecycle, and eBay are great places to take advantage of the movement. The platforms work both ways by unloading all of the clutter yet finding ways to spend less on items you feel are necessities in your life.

Reyes’s approach to minimalism is not just about owning less, but about owning better. She emphasizes the quality over quantity, focusing on items that are durable, long-lasting, and serve a purpose.